The Engagement Trap
Current algorithms maximize what they measure. Right now, they measure:
⬆️ Designed to Maximize
- • Engagement (likes, shares, comments)
- • Time on app (endless scroll)
- • Virality (trending, explosive growth)
- • Addiction (daily active users)
- • Ad revenue (clicks, impressions)
⬇️ Not Designed For
- • Wellbeing (sleep, mental health)
- • Quality (depth, accuracy)
- • Diversity (different perspectives)
- • Calm (thoughtful discourse)
- • Your actual goals
What if we measured something else?
You're about to design an algorithm based on YOUR values, not engagement metrics.