Your Data for Sale

What's your data worth?

Your personal data is collected by apps and platforms you use every day. This data flows through a complex ecosystem of data brokers, advertisers, and tech companies.

Let's explore how much your data is worth in this marketplace. Select the apps you use and the permissions you've granted to see an estimate.

The Data Economy

  • 💰Data brokers like Acxiom have profiles on 700M+ people with up to 1,500 traits each
  • 📊Companies like Experian maintain data on 300M+ Americans
  • 🏢The global data broker industry is valued at $270+ billion
  • 💸Tech platforms generate significant revenue per user annually through data-driven advertising

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