Quick Start (15 min)

15 minutes • 3 experiences

Quick Start (15 min)

New to AI ethics? Start here

Three powerful experiences that reveal the invisible infrastructure: the addictive features you use daily, the people excluded by 'universal' AI, and the market value of your intimate data. Quick, powerful, unforgettable.

⏱️ 15 minutes

📍 3 stops

👥 Everyone (start here if short on time)

Scroll down to begin your journey. Each experience builds on the last.

game

Design the Worst AI

What if good intentions lead to terrible outcomes?

Build the "most engaging" app by toggling features: notifications, infinite scroll, personalization. Watch as it becomes addictive and chaotic. Congratulations—you just designed Instagram.

⏱️ 3 minmedium

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Your Data for Sale

What's your data worth?

See your data profile: location, browsing, purchases, health. Watch it get auctioned to companies. You made $0.48. They made $677+. That's a 1,410x markup.

⏱️ 4 minmedium

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The Invisible User

Who did we forget in the design?

Experience ChatGPT through the eyes of a blind user with a screen reader, someone on 3G internet in rural Kenya, an elderly person with vision loss, and a non-English speaker. Watch what breaks.

⏱️ 3 minlight

Ready to Begin?

Start with the first experience and work your way down. Each one builds on the last.