Choose Your Path
Not sure where to start? Choose from nine curated journeys through the invisible side of AI.
Each path is a guided experience—like following a trail through a forest. We'll show you what to explore, in what order, and why it matters.
For Parents & Educators
What I want my kids to understand
Start here if you're raising kids in the age of AI. This path reveals the psychological manipulation in apps they use daily, the invisible costs of 'free' services, and the questions they should ask before trusting any algorithm.
Parents, guardians, educators
Quick Start (15 min)
New to AI ethics? Start here
Three powerful experiences that reveal the invisible infrastructure: the addictive features you use daily, the people excluded by 'universal' AI, and the market value of your intimate data. Quick, powerful, unforgettable.
Everyone (start here if short on time)
For Designers & Engineers
Build what comes next
If you design, code, or shape technology, this path reveals how easy it is to become complicit—and how to resist. Experience algorithmic bias you didn't intend, manipulation you engineered, and exclusion baked into your assumptions.
Designers, engineers, product managers
Understanding Social Media & Apps
How the apps you use really work
Follow the path from psychological manipulation to data commodification. Understand why you can't stop scrolling, what happens to your data, and how algorithms shape what you see. Grounded in documented cases.
Anyone who uses social media
Take Action
Practical tools you can use today
Done learning. Ready to act. This path gives you practical tools: how to decode Terms of Service, spot deepfakes, understand recommendations, resist surveillance, and reclaim your attention.
Anyone ready to take control
The Complete Journey
Full exploration (2 hours)
The comprehensive experience covering every major theme: exclusion, manipulation, bias, labor, climate, surveillance, resistance. For educators building curriculum, journalists investigating AI, or anyone who wants the full picture.
Educators, researchers, the deeply curious
For Middle Schoolers
Ages 11-14
Start with the apps you already use. Understand why social media feels addictive, what happens to your data when you click "I Agree," and who gets left behind by AI. Visual, interactive experiences that show how technology shapes your daily life.
Middle school students (ages 11-14)
For Teenagers
Ages 14-18
Go deeper into how AI systems actually work and who they harm. Train a biased mortgage algorithm, investigate real deepfake cases, see what your data is worth. Balance of hands-on building and real-world investigations with documented sources.
High school students (ages 14-18)
For College Students
Ages 18-22
Confront the full complexity: hidden labor exploitation, environmental costs exported to rural communities, AI safety theater, and systematic discrimination. Hands-on experiences building both harmful and resistance tools. End with actionable commitments.
College students (ages 18-22)