For Designers & Engineers
Build what comes next
If you design, code, or shape technology, this path reveals how easy it is to become complicit—and how to resist. Experience algorithmic bias you didn't intend, manipulation you engineered, and exclusion baked into your assumptions.
Scroll down to begin your journey. Each experience builds on the last.
Why start here: You need to feel complicity before you can resist it. Toggle on features. Watch metrics soar. Realize you've built Instagram. This is your wake-up call.
The Bias Machine
Can AI be objective if humans are not?
Train an AI to approve mortgages. Watch it learn digital redlining—discriminating by zip code as a proxy for race, even when demographics are hidden. Based on real cases: Berkeley study found $250-500M/year in discriminatory charges, HUD settlements, and Chicago Tribune exposés showing 2.5x denial rates for Black applicants.
The Energy Bill
Who really pays for your free AI?
Track your daily AI usage and calculate the energy cost. Then discover who really pays: Mesa, Arizona (Meta data centers, 905M gallons water, extreme drought). West Des Moines, Iowa (Microsoft, 70M gallons, city's largest water user). Northern Virginia (AWS, 102 data centers, 70% of world's internet). Small towns sacrifice water, energy, and quality of life for your free ChatGPT.
Write Your AI Bill of Rights
What rights should humans have?
Draft your own AI Bill of Rights like the US Constitution. Select from 10 potential rights (notification, explanation, opt-out, correction, human review, data deletion, non-discrimination, meaningful consent, privacy, compensation). See real scenarios showing how each right changes lives: job applications, loans, medical diagnosis, welfare, sentencing. Based on real events: Amazon hiring tool, Apple Card bias, COMPAS, Dutch welfare scandal, Clearview AI. Sign and share your bill.
Ethical AI Manifesto
What are your principles?
Write your own manifesto: up to 10 principles for ethical AI. Get inspired by examples (transparency, human oversight, ethical sourcing, bias reduction, privacy protection, creator compensation). Choose your style (Bold Declaration, Signed Letter, Numbered List). Sign it with your name. Copy it, share it, use it as your decision-making framework. Make your values public. Hold yourself and others accountable.